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The effect of product placement on persuasion for mobile phone games

Lin, Hui-fei - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 37-60

Persistent link: https://www.econbiz.de/10010256887

Serious games : leverage for knowledge management

Bayart, Caroline; Bertezene, Sandra; Vallat, David; … - In: The TQM journal : the international review of … 26 (2014) 3, pp. 235-252

Persistent link: https://www.econbiz.de/10010341280

Rage against the machines : how subjects learn to play against computers

Dürsch, Peter; Kolb, Albert; Oechssler, Joerg; … - 2005

We use an experiment to explore how subjects learn to play against computers which are programmed to follow one of a number of standard learning algorithms. The learning theories are (unbeknown to subjects) a best response process, fictitious play, imitation, reinforcement learning, and a trial...

Persistent link: https://www.econbiz.de/10010366554

L' impact du piratage sur l'achat et le téléchargement légal : une comparaison de quatre filières culturelles

Bastard, Irène; Bourreau, Marc; Moreau, François - In: Revue économique : revue bimestrielle 65 (2014) 3, pp. 573-599

Persistent link: https://www.econbiz.de/10010373157

Mathematical programming as a tool for virtual soccer choaches : a case study of a fantasy sport game

Bonomo, F.; Durán, Guillermo; Marenco, J. - In: International transactions in operational research : … 21 (2014) 3, pp. 399-414

Persistent link: https://www.econbiz.de/10010373860

What makes a blockbuster video game? : an empirical analysis of US sales data

Cox, Joe - In: Managerial and decision economics : MDE ; the … 35 (2014) 3, pp. 189-198

Persistent link: https://www.econbiz.de/10010344774

The routinization of creativity : lessons from the case of a video-game creative powerhouse

Cohendet, Patrick; Llerena, Patrick; Simon, Laurent - In: Jahrbücher für Nationalökonomie und Statistik 234 (2014) 2/3, pp. 120-141

Persistent link: https://www.econbiz.de/10010344952

The evolution of the home video game software industry in Japan : an empirical study on factors in the industry’s evolution

Ikuine, Fumihiko - In: Evolutionary and institutional economics review 9 (2012) 1, pp. 37-50

Persistent link: https://www.econbiz.de/10010345486

Lights, camera, action! : learning about management with student-produced video assignments

Schultz, Patrick L.; Quinn, Andrew S. - In: Journal of management education : a publication of the … 38 (2014) 2, pp. 234-258

Persistent link: https://www.econbiz.de/10010346603

Co-creation and ambiguois ownership within virtual communities : the case of the Machinima community

Harwood, Tracy; Garry, Tony - In: Journal of consumer behaviour : an international … 13 (2014) 2, pp. 148-156

Persistent link: https://www.econbiz.de/10010348799