Showing 1 - 10 of 22,603
Purpose - Arguing that increasing use of information and communication technologies (ICT) is shifting market power from suppliers to consumers, the ensuing consumer empowerment is presented as an unintended consequence of marketing. Marketing implications arising from this consumer empowerment...
Persistent link: https://www.econbiz.de/10009482145
This book reviews the development and performance of the global film industry during the COVID-19 pandemic and examines new trends in film production, distribution and consumption through a global lens. The COVID-19 pandemic has had a substantial impact on the global film industry since the...
Persistent link: https://www.econbiz.de/10014458242
Purpose: This paper sets out to describe and illustrate an emerging shift in the conceptualisation of value creation in business, namely the emergence of value ecology thinking.----- Design/methodology/approach: This paper examines shifts in the understanding of value creation in key business,...
Persistent link: https://www.econbiz.de/10009437633
China’s Creative Industries explores the role of new technologies, globalization and higher levels of connectivity in re-defining relationships between ‘producers’ and ‘consumers’ in 21st century China. The evolution of new business models, the impact of state regulation, the rise of...
Persistent link: https://www.econbiz.de/10009438197
In this paper I discuss the changing relations between culture, services, and knowledge in China. In arguing that these three formerly separate conceptual domains are converging I am mindful of a global shift in thinking about the management of national content industries as they react to the...
Persistent link: https://www.econbiz.de/10009483224
The success ful management of frontli ne staff is important for service organisations as customers often make evaluative judgements of the service encounter through interactions with these staff. The behaviour and attitude of these frontline staff therefore play a fundamental part in this...
Persistent link: https://www.econbiz.de/10009437617
This paper examines the impact of service orientation (SO) on relationship quality, and its consequences for consumer behaviour in the travel industry. Specifically consumers' positive behavioural intentions, perceptions of switching costs, and consumer activism are examined as consequences of...
Persistent link: https://www.econbiz.de/10009437676
Consumersatisfaction is fundamental to organisational success. It is well recognised that personal service is important in achieving consumer satisfaction. However, the application of self-service technology (SST) is widcning and is attennuating traditional exchanges between consumers and...
Persistent link: https://www.econbiz.de/10009437677
Reflecting its importance to thc financial success of organisations, interest in consumer loyalty continues unabated. However, there are still many unanswered questions about its conceptualisation and measurement.These questions must he resolved before academics and practitioners can usefully...
Persistent link: https://www.econbiz.de/10009437708
This paper relates to government initiatives which aim at advancing their country’s economic development and investor attractiveness. It identifies large scale projects that involve collaboration between government and business (termed: large scale collaborative venture – LSCV) as one aspect...
Persistent link: https://www.econbiz.de/10009437710