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Kansei /affective engineering design

Dahlgaard, Jens J.; Schütte, Simon; Ayas, Ebru; Mi … - In: The TQM Journal 20 (2008) 4, pp. 299-311

Purpose – The purpose of the paper is to present and discuss the Kansei engineering (KE) methodology, and to reflect on the future development of KE. The paper presents a model of the KE methodology and illustrates how this model was applied on a simple example which all may understand –...

Persistent link: https://www.econbiz.de/10015031812

International journal of research in marketing : IJRM ; official journal of the European Marketing Academy

Amsterdam : Elsevier - 1.1984 -

Persistent link: https://www.econbiz.de/10001505575

Elgar encyclopedia of consumer behavior

Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024

Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …

Persistent link: https://www.econbiz.de/10014635742

Assortment optimization under the multinomial logit model with utility-based rank cutoffs

Bai, Yicheng; Feldman, Jacob; Topaloğlu, Hüseyin; … - In: Operations research 72 (2024) 4, pp. 1453-1474

Persistent link: https://www.econbiz.de/10015045389

Managing brand transgressions : 8 principles to transform your brand

Jain, Shailendra Pratap; Jain, Shalini Sarin - 2024

Persistent link: https://www.econbiz.de/10014471861

Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle

Bruhn, Manfred; Meffert, Heribert; Hadwich, Karsten - 2019 - 2., vollständig überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10011882408

Crossing the efficiency frontier : a framework for understanding consumers' responses to bargains

Sela, Aner - In: New directions in behavioral pricing research, (pp. 167-181). 2024

Persistent link: https://www.econbiz.de/10014635460

Strategic innovative marketing : 6th IC-SIM, Pafos, Cyprus 2017

Sakas, Damianos P. (ed.); Nasiopoulos, Dimitrios K. (ed.) - IC-SIM <6., 2017, Paphos> - 2019

Persistent link: https://www.econbiz.de/10012049335

Marketing in a digital world

Rindfleisch, Aric (ed.); Malter, Alan J. (ed.) - 2019 - First edition

Persistent link: https://www.econbiz.de/10012107131

Fashion and film : moving images and consumer behavior

Bug, Peter (ed.) - 2020

Persistent link: https://www.econbiz.de/10012109304

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