print and manuscript reading continued alongside each other, developments in the marketing of printed texts began to change … had occurred before. Rather than attempting to offer a superficial survey of how the marketing of every kind of book … influences, English printers responded to their European counterparts' experiments in the marketing of books." …

In Marketing 5.0, the celebrated promoter of the »Four P's of Marketing« Philip Kotler, explains how marketers can use …Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics … necessary to understand modern marketing, including: …

"How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This … missed by marketing due to the pervasive postmodernist ideology, and propose a new and fruitful approach pivoting on the … significance of reality to marketing analyses and models. Intensifying reference to reality will boost marketing research and …