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"Create responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures …, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical … roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to …
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"Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless …, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling"-- …
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"From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to...
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"What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the … they put across or about adding to the marketing communicator's toolkit. This book argues that marketing communications … activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer …
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