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Konsum und Konsumklima
Kuß, Alfred; Eisend, Martin - 2007
Persistent link: https://www.econbiz.de/10003433104
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The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin; Möller, Jana - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
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Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin; Langner, Tobias - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 527-546
Persistent link: https://www.econbiz.de/10008668127
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The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver; Lennerts, Silke; Tomczak, Torsten; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
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A global Investigation into the cultural and individual antecedents of banner advertising effectiveness
Möller, Jana; Eisend, Martin - In: Journal of international marketing 18 (2010) 2, pp. 80-98
Persistent link: https://www.econbiz.de/10003982254
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Gender stereotyping in advertising on public and private TV channels in Germany
Steinhagen, Josefine; Eisend, Martin; Knoll, Silke - In: Cutting edge international research, (pp. 285-295). 2010
Persistent link: https://www.econbiz.de/10003985199
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The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin; Küster-Rohde, Franziska - In: Breaking new ground in theory and practice, (pp. 279-293). 2011
Persistent link: https://www.econbiz.de/10009380712
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Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias; Eisend, Martin - In: Breaking new ground in theory and practice, (pp. 453-462). 2011
Persistent link: https://www.econbiz.de/10009380990
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Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke; Eisend, Martin; Steinhagen, Josefine - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
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Zwischen Effizienz und Selbstbestimmung - promovieren im WZB
Bothfeld, Silke; Eisend, Martin - 2002
Das WZB nimmt als außeruniversitäre Einrichtung in bezug auf die Nachwuchsförderung eine besondere Stellung ein. Es verfügt - im Gegensatz zu den Universitäten - nicht über die Prüfungsberechtigung für Promotionen und Habilitationen. Faktisch bildet das WZB jedoch in beträchtlichem...
Persistent link: https://www.econbiz.de/10010514912