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Pomiar kapitału marek własnych detalistów

Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 1, pp. 81-88

Persistent link: https://www.econbiz.de/10011500786

Establishing measures and drivers of consumer brand engagement behaviours

Dwivedi, Abhishek; Wilkie, Dean; Johnson, Lester W.; … - In: The journal of brand management : an international journal 23 (2016) 5, pp. 41-69

Persistent link: https://www.econbiz.de/10011565276

A psychometric theory that measures up to marketing reality : an adapted mane faceted IRT model

Wang, Luming; Finn, Adam - In: Australasian marketing journal 22 (2014) 2, pp. 93-102

Persistent link: https://www.econbiz.de/10010400513

Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle

Mishra, Abhishek; Dash, Satya Bhusan; Cyr, Dianne J. - In: The journal of product & brand management 23 (2014) 4/5, pp. 333-348

Persistent link: https://www.econbiz.de/10010422961

Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours

Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586

Persistent link: https://www.econbiz.de/10010502964

Modeling consumer-based brand equity for multinational hotel brands : when hosts become guests

Huang, Zhuowei; Cai, Liping A. - In: Tourism management : research, policies, practice 46 (2015), pp. 431-443

Persistent link: https://www.econbiz.de/10010486209

The relationship between brand experience and consumer-based brand equity in grocerants

Jeon, Hyeon Mo; Yoo, Se Ran - In: Service business 15 (2021) 2, pp. 369-389

Persistent link: https://www.econbiz.de/10012582273

The influence of non-product-related attributes on media brands' consumption

Saulīte, Linda; Ščeulovs, Deniss; Pollák, František - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-26

This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15-24. Due to technological developments, new media content consumption patterns have emerged. New...

Persistent link: https://www.econbiz.de/10013272775

Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt

Shaalan, Ahmed; Hegazy, Ahmed; Tourky, Marwa; Elshaer, … - In: Journal of marketing communications 28 (2022) 1, pp. 38-72

Persistent link: https://www.econbiz.de/10012697021

Consumer based brand equity in the 21st century : an examination of the role of social media marketing

Yazdanparast, Atefeh; Joseph, Mathew; Muniz, Fernanda - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 243-255

Persistent link: https://www.econbiz.de/10011615374