Narrow search
Showing 41 - 50 of 720
Cover Image
Brand image and equity : the mediating role of brand equity drivers and moderating effects of product type and word of mouth
Amin Ansary; Nik Mohd Hazrul Nik Hashim - In: Review of managerial science 12 (2018) 4, pp. 969-1002
Persistent link: https://www.econbiz.de/10011903235
Cover Image
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Cover Image
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes; Ailawadi, Kusum L.; Heerde, Harald J. van - In: Journal of marketing 81 (2017) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Cover Image
An empirical investigation of brand equity : a cross-country validation analysis
Vukasović, Tina - In: Journal of global marketing 29 (2016) 1/5, pp. 251-265
Persistent link: https://www.econbiz.de/10011654416
Cover Image
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.; Wetzel, Hauke; Hammerschmidt, Maik - In: Journal of service management 28 (2017) 1, pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
Cover Image
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa; Mishra, Prashant - In: Journal of media business studies 13 (2016) 1/2, pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
Cover Image
Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan; Contreras, Luis Ortega - In: Journal of fashion marketing and management 20 (2016) 3, pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Cover Image
Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
Cover Image
Is co-branding a double-edged sword for brand partners?
Lee, Chia-Lin - In: European research studies 17 (2014) 4, pp. 19-34
Persistent link: https://www.econbiz.de/10012003672
Cover Image
Unauthorized use of famous brands and its impact on brand equity dimensions
Macías, Washington; Cerviño, Julio - In: Review of marketing science 16 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10012026887