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Design of a packaging solution for iFixit?s retail venture
Bradwell, Myles; Terzian, Torrance - 2011
One of the chief concerns of any business is to maintain steady, profitable growth in a rapidly evolving marketplace … the students at Cal Poly to develop a solution for differentiating their primarily online business into a retail sales … completed solution for iFixit?s new venture. It has been reviewed and approved by the company?s marketing team, as well as the …
Persistent link: https://www.econbiz.de/10009485692
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
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Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings
Wymer, Walter (contributor) - 2003
Persistent link: https://www.econbiz.de/10004797385
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Using Event Sponsorship to Cross the Chasm between Consumer Perceptions of Agriculture and On-farm Realities
Keogh, Catherine; Connolly, Aidan J. - In: International Food and Agribusiness Management Review 17 (2014) 3
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org
Persistent link: https://www.econbiz.de/10011097951
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Choice of cause in cause-related marketing
Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, … - In: Journal of marketing 76 (2012) 4, pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
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How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric; Spears, Nancy - In: European journal of marketing 56 (2022) 1, pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
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Factors affecting donations in U.S. retail stores : a conceptual framework
Savas, Selen - In: Journal of retailing and consumer services 33 (2016), pp. 178-185
Persistent link: https://www.econbiz.de/10011598739
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Charitable motivations: the role of prestige and identification
Peasley, Michael C.; Coleman, Joshua T.; Stafford, … - In: The service industries journal 38 (2018) 5/6, pp. 265-281
Persistent link: https://www.econbiz.de/10011848092
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Preisfindung für und Bewertung von Sportsponsorships
Chatrath, Stefan; Wengler, Stefan - Universität <Berlin, Freie Universität> / … - 2009
Über die letzten zwei Jahrzehnte ist die Bedeutung von Sponsoring in Deutschland kontinuierlichgewachsen: Umfasste das Sponsoring-Volumen der Unternehmen 1990 noch 750 Mio.Euro, wird das Gesamtvolumen im Jahre 2010 auf voraussichtlich 5,2 Mrd. Euro anwachsen(Pilot Group 2008). Dieser Anstieg...
Persistent link: https://www.econbiz.de/10005865415
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How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.; Fries, Anne; Gedenk, Karen - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10010400705