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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris - In: Marketing theory 15 (2015) 1, pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
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Marketing communications, acculturation in situ, and the legacy of colonialism in revolutionary times
Touzani, Mourad; Hirschman, Elizabeth Caldwell; Smaoui, … - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 215-228
Persistent link: https://www.econbiz.de/10011497338
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.; Borgerson, Janet L. - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
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Marketing communications based on a uses and gratifications approach : serving the information interests of stakeholders groups
Ketelaar, Paul Edwin - In: Journal of euromarketing 24 (2015) 2/3, pp. 132-148
Persistent link: https://www.econbiz.de/10011408864
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The impact of brand communication on brand equity through Facebook
Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
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Deconstructing the meerkat : fabular anthropomorphism, popular culture, and the market
Miles, Chris; Ibrahim, Yasmin - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1862-1880
Persistent link: https://www.econbiz.de/10010235005
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Marketing of an academic program : case study of an engineering program
Kuzior, Aleksandra; Grebski, Michalene; Grebski, Wes - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10013093230
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The impact of modern communication marketing tools to increase the innovativeness of business
Krchova, Hana; Svejnova Hoesova, Katarína - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 117-126
Persistent link: https://www.econbiz.de/10013161997