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The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang; Le Tan Buu; Nguyen Van Hien - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
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The role of video marketing in the modern business environment : a view of top management of SMEs
Sedej, Tanja - In: Journal for international business and entrepreneurship … 12 (2019) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10012287195
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SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment
Hundertmark, Anna; Rezníčková, Monika - In: Equilibrium : quarterly journal of economics and … 15 (2020) 1, pp. 133-150
Persistent link: https://www.econbiz.de/10012259953
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A united front towards consumer-focused sponsorship
Sung, Billy; Cheah, Isaac; Phu, Ian; Nicholson, Amelia - In: The marketing review 20 (2020) 1/2, pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
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Consumer behaviour and private donations : the effect of marketing communication and the reputation of non-profit organisations
Šebestová, Jarmila; Šebestová, Dana - In: Perspectives on consumer behaviour : theoretical …, (pp. 319-338). 2020
Persistent link: https://www.econbiz.de/10012250647
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Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
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From assessment to purchase : a three-stage model of the marketing funnel in sponsorship activities
Visentin, Marco; Scarpi, Daniele; Pizzi, Gabriele - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 615-628
Persistent link: https://www.econbiz.de/10011645886
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The relationship between wine sector and regional competitiveness
Viassone, Milena; Vrontis, Demetris; Papasolomou, Ioanna - In: Global business & economics review 18 (2016) 3/4, pp. 259-276
Persistent link: https://www.econbiz.de/10011665275
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Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of marketing communications 22 (2016) 5, pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
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Control and the rhetoric of interactivity in contemporary advertising theory and practice
Miles, Chris - In: Explorations in critical studies of advertising, (pp. 110-123). 2017
Persistent link: https://www.econbiz.de/10011594967