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131
The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang
;
Le Tan Buu
;
Nguyen Van Hien
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 385-400
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132
The role of video marketing in the modern business environment : a view of top management of SMEs
Sedej, Tanja
- In:
Journal for international business and entrepreneurship …
12
(
2019
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012287195
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133
SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment
Hundertmark, Anna
;
Rezníčková, Monika
- In:
Equilibrium : quarterly journal of economics and …
15
(
2020
)
1
,
pp. 133-150
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134
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
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pp. 17-44
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135
Consumer behaviour and private donations : the effect of marketing communication and the reputation of non-profit organisations
Šebestová, Jarmila
;
Šebestová, Dana
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 319-338)
.
2020
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136
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
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pp. 1-16
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137
From assessment to purchase : a three-stage model of the marketing funnel in sponsorship activities
Visentin, Marco
;
Scarpi, Daniele
;
Pizzi, Gabriele
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
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pp. 615-628
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138
The relationship between wine sector and regional competitiveness
Viassone, Milena
;
Vrontis, Demetris
;
Papasolomou, Ioanna
- In:
Global business & economics review
18
(
2016
)
3/4
,
pp. 259-276
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139
Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
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140
Control and the rhetoric of interactivity in contemporary advertising theory and practice
Miles, Chris
- In:
Explorations in critical studies of advertising
,
(pp. 110-123)
.
2017
Persistent link: https://www.econbiz.de/10011594967
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