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Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic

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Product placement versus traditional TV commercials : new insights on their impacts on brand recall and purchase intention

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Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index

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Influencer marketing : a scoping review and a look ahead

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What should companies do to improve brand awareness through Instagram? : the lens of signalling theory

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Marketing communication of a public university

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Direct marketing in the Kenyan public sector

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Differences between Instagram and Facebook sponsored posts for small hospitality businesses

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In today's age of technological advancement and rapid change, much of the communication takes place on social networks, which offer a great opportunity for customer interaction. Social media is a popular and widely used marketing tool for communication between buyers and sellers. Advertising on...

Persistent link: https://www.econbiz.de/10014308323