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On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior
Cian, Luca; Krishna, Aradhna; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 632-651
Persistent link: https://www.econbiz.de/10011553159
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Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.; Horky, Alisha Blakeney - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
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Brand communication strategy : a case study of fogg deodorants in India
Rashmi; Nijahawan, Garima - In: Global journal of business management : GJBM 9 (2015) 1, pp. 49-52
Persistent link: https://www.econbiz.de/10011488933
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E-marketing orientation and social media implementation in B2B marketing
Habibi, Fatemeh; Hamilton, Caroline Anne; Valos, … - In: European business review : EBR ; the official journal … 27 (2015) 6, pp. 638-655
Persistent link: https://www.econbiz.de/10011504411
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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Integrated marketing communications in the commercialisation of intellectual porperty
Harrer, Roman; Lackner, Maximilian - In: International journal of intellectual property … 7 (2014) 1/2, pp. 47-56
Persistent link: https://www.econbiz.de/10010485287
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Communicating customer value based on modern technologies
Czarniewski, Sławomir - In: Central European business review : CEBR 3 (2014) 2, pp. 36-43
Persistent link: https://www.econbiz.de/10010408356
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Factors which influence recall of promotional visits and key messages in Romania : proposed benchmarking practices
Barbu, Alina - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 20-31
Persistent link: https://www.econbiz.de/10010415277
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Cost efficiency of pharmaceutical firms manufacturing drugs for specific diseases prevalent in India : a data envelopment analysis approach
Das, Sumanta; Patel, Gokulananda - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10010415279