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Aesthetics and ephemerality: O...
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Consumer behaviour
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Pitt, Leyland F.
277
Berthon, Pierre R.
70
Parent, Michael
59
Berthon, Pierre
56
Watson, Richard T.
30
Plangger, Kirk
24
Campbell, Colin
22
Caruana, Albert
21
Nel, Deon
21
Berthon, Jean-Paul
17
Ewing, Michael T.
17
Morris, Michael H.
17
Pitt, Leyland
17
Kietzmann, Jan
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Robson, Karen
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Chan, Anthony
10
McCarthy, Ian P.
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Bal, Anjali
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Campbell, Colin L.
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Hannah, David
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Hulbert, James M.
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Robertson, Jeandri
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Vella, Joseph
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Mills, Adam J.
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Sattari, Setayesh
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Heerden, Gené van
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business Horizons
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Journal of business research : JBR
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Journal of advertising research
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International journal of wine business research : IJWBR
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South African Journal of Business Management
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International Journal of Wine Business Research
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Journal of advertising : official publication of the American Academy of Advertising
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MIT sloan management review
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Management international review : mir ; journal of international business
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
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The Oxford handbook of management information systems : critical perspectives and new directions
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OLC EcoSci
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EconStor
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USB Cologne (EcoSocSci)
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1
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
2
E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
Saved in:
3
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
4
The state of theory in three premier advertising journals: A research note
Pitt, Leyland F.
;
Berthon, Pierre
;
Caruana, Albert
; …
- In:
International journal of advertising : the quarterly …
24
(
2005
)
2
,
pp. 241-250
Persistent link: https://www.econbiz.de/10008116684
Saved in:
5
Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.
;
Parent, Michael
;
Berthon, Pierre R.
; …
- In:
Business horizons
53
(
2010
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
Saved in:
6
How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland F.
; …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
Saved in:
7
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
8
It's a secret : marketing value and the denial of availability
Hannah, David
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
Business horizons
57
(
2014
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10010243469
Saved in:
9
A content analysis of influential wine blogs
Beninger, Stefanie
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 168-187
Persistent link: https://www.econbiz.de/10010421646
Saved in:
10
E-Marketing Ireland : cashing in on green dots
Halvorson, Wade
;
Bal, Anjali
;
Pitt, Leyland F.
;
Parent, …
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
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