Narrow search
Showing 41 - 50 of 45,414
Cover Image
Erfolgsfaktor Service : strategisches Servicemanagement im nationalen und internationalen Marketing
Mann, Andreas - 1998
Persistent link: https://www.econbiz.de/10000993305
Cover Image
Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer - 1999
Persistent link: https://www.econbiz.de/10000998204
Cover Image
Marketingstrategien für deutsche Investitionsgüter in den Schwellenländern Ost- und Südostasiens
Jaßmeier, Achim - 1999
Persistent link: https://www.econbiz.de/10001369297
Cover Image
Erfolgreiches Export-Marketing von Investitionsgütern
Reizner, Hans - 1989
Persistent link: https://www.econbiz.de/10000791183
Cover Image
Are your international salespeople culturally intelligent? : the influence of cultural intelligence on adaptive selling behavior with B2B customers
Kimber, David; Guesalaga, Rodrigo; Dickmann, Michael - In: The journal of business & industrial marketing 37 (2022) 4, pp. 734-747
Persistent link: https://www.econbiz.de/10013165213
Cover Image
Adaptation Needed : Eye-Tracking Study of Cross-Cultural Differences in Perception of B2B Websites
Štrach, Pavel - 2017
Persistent link: https://www.econbiz.de/10012962628
Cover Image
Understanding the impact of national culture on firms' benefit-seeking behaviors in international B2B relationships : a conceptual model and research propositions
Xu, Shichun; Hao, Andy - In: Journal of business research : JBR 130 (2021), pp. 27-37
Persistent link: https://www.econbiz.de/10012544761
Cover Image
The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni; Markomichelakis, Dimitrios; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Cover Image
Designing B2B brands : lessons from Deloitte and 195000 brand managers
Martínez Onaindía, Carlos; Resnick, Brian - 2013
Persistent link: https://www.econbiz.de/10009742072
Cover Image
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210