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An Exploration of New Product Development's Front‐end Knowledge Conceptualization Process in Discontinuous Innovations
Akbar, Hammad; Tzokas, Nikolaos - In: British journal of management : BJM 24 (2013) 2, pp. 245-263
Persistent link: https://www.econbiz.de/10010108969
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Aligning Sales Management and Relationship Marketing in the Services Sector
Tzokas, Nikolaos; Saren, Michael; Kyziridis, Panayiotis - In: The service industries journal 21 (2001) 1, pp. 195-210
Persistent link: https://www.econbiz.de/10006279312
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Antecedents and Consequences of Relationship Marketing: Insights from Business Service Salespeople - Relationship marketing is regarded by salespeople as a two-way street and requi...
Sharma, Arun; Tzokas, Nikolaos; Saren, Michael; … - In: Industrial marketing management : the international … 28 (1999) 6, pp. 601-612
Persistent link: https://www.econbiz.de/10006295291
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Generating Marketing Resources by Means of R&D Activities in High Technology Firms
Tzokas, Nikolaos; Saren, Michael; Brownlie, Douglas - In: Industrial marketing management : the international … 26 (1997) 4, pp. 331-340
Persistent link: https://www.econbiz.de/10006314839
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The Nature of the Product in Market Relationships: A Pluri-Signified Product Concept
Saren, Michael; Tzokas, Nikolaos - In: Journal of marketing management : MM 14 (1998) 5, pp. 445-464
Persistent link: https://www.econbiz.de/10006992542
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Integrating Information Technology into Marketing Practice -- The IT Reality of Contemporary Marketing Practice
Brady, Mairead; Saren, Michael; Tzokas, Nikolaos - In: Journal of marketing management : MM 18 (2002) 5-6, pp. 555-578
Persistent link: https://www.econbiz.de/10006973498
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Editorial - Personal Selling and Sales Management in the Internet Environment: Lessons Learned
Sharma, Arun; Tzokas, Nikolaos - In: Journal of marketing management : MM 18 (2002) 3-4, pp. 249-258
Persistent link: https://www.econbiz.de/10006974265
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How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study
Plakoyiannaki, Emmanuella; Tzokas, Nikolaos; … - In: Journal of management studies : JMS 45 (2008) 2, pp. 268-293
Persistent link: https://www.econbiz.de/10007979889
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The translation of higher-level knowledge into different levels of managerial and creative competencies
Akbar, Hammad; Baruch, Yehuda; Tzokas, Nikolaos - In: International journal of learning and intellectual … 5 (2008) 2, pp. 223-240
Persistent link: https://www.econbiz.de/10009866908
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Eyes open and hands on : market knowledge and marketing capabilities in export markets
Hoque, Mohammad Tayeenul; Ahammad, Mohammad F.; Tzokas, … - In: International marketing review 39 (2022) 3, pp. 431-462
Persistent link: https://www.econbiz.de/10013396265