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Tre Azam - Keynote Lecture
Leeds Metropolitan University - 2010
Tre Azam talks about his motivations to enter The Apprentice', low points in his working career and inspirations of being an entrepreneur. He comments the most important tactic in developing your business is to have clear goals and plan each step he also elaborated on the five core values by...
Persistent link: https://www.econbiz.de/10009462222
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Dr Akbar, Mumtaz Food Industries Ltd - Keynote Lecture
Leeds Metropolitan University - 2010
Every business starts somewhere and theres no limit to how far it can go! was the message that Dr Gul-Nawaz Khan Akbar, the Managing Director of Mumtaz Food Industries Ltd, one of the UKs leading Asian companies in food manufacturing delivered to Leeds Met staff and students at yesterday...
Persistent link: https://www.econbiz.de/10009462223
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Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16
in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer … PR exist in a system of mutual influence. Although companies are given the chance to directly communicate with their …
Persistent link: https://www.econbiz.de/10010420965
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Die Ausstellung als Marke : erfolgreiches Projektmanagement in Marketing und PR in Kulturbetrieben
Böhme, Katrin; Peter, Ulrike - 2014
Persistent link: https://www.econbiz.de/10010217188
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Der Wandel von Push- zu Pull- Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2014-01), pp. 8-16
in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer … and PR exist in a system of mutual influence. Although companies are given the chance to directly communicate with their …
Persistent link: https://www.econbiz.de/10010981103
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Der Wandel von Push- zu Pull- Medien in der Online-Medienarbeit von Luxusmarken : eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 8-16
in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer … PR exist in a system of mutual influence. Although companies are given the chance to directly communicate with their …
Persistent link: https://www.econbiz.de/10010423968
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A conceptual study on psychology of colour in marketing and branding
Gopikrishna, Ravikanti; Kumar, Montosh - In: International journal of economic research 12 (2015) 2, pp. 501-505
Persistent link: https://www.econbiz.de/10011419858
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The cultural paradigm in marketing
Mazurek-Łopacińska, Krystyna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
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Religions as brands? : religion and spirituality in consumer society
Stolz, Joerg; Usunier, Jean-Claude - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 6-31
adaptations (quality expectations, religious shopping, syncretism) and organizational responses (marketing and branding strategies … to speak of shopping and consuming as the "new religions" of Western societies, and (3) religious marketing and branding … of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and …
Persistent link: https://www.econbiz.de/10012156771
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830