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Strategic marketing decision models for the pharmaceutical industry
Shankar, Venkatesh - In: Handbook of marketing decision models, (pp. 469-498). 2008
Persistent link: https://www.econbiz.de/10003755289
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Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh - In: Marketing mix decisions : new perspectives and practices, (pp. 154-183). 2008
Persistent link: https://www.econbiz.de/10003769451
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The evolution of markets : innovation adoption, diffusion, market growth, new product entry, and competitor responses
Shankar, Venkatesh - In: Handbook of technology and innovation management, (pp. 57-112). 2008
Persistent link: https://www.econbiz.de/10003769462
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Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh - 2009
Persistent link: https://www.econbiz.de/10003836108
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B2B e-commerce
Shankar, Venkatesh - In: Handbook of business-to-business marketing, (pp. 625-638). 2012
Persistent link: https://www.econbiz.de/10009500111
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Marketing strategy and firm value
Shankar, Venkatesh - In: Handbook of marketing strategy, (pp. 415-439). 2012
Persistent link: https://www.econbiz.de/10009530838
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Mobile marketing strategy
Shankar, Venkatesh - In: Handbook of marketing strategy, (pp. 217-230). 2012
Persistent link: https://www.econbiz.de/10009530859
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Marketing resource allocation strategy
Shankar, Venkatesh - In: Handbook of marketing strategy, (pp. 153-171). 2012
Persistent link: https://www.econbiz.de/10009530865
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Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh - 2014
Persistent link: https://www.econbiz.de/10010424892
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Marketing spending for new product introduction : entrant strategy and incumbent response
Shankar, Venkatesh - 1998
Persistent link: https://www.econbiz.de/10001355069