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Essays on International Market...
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Jain, Sanjay
188
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162
Majumdar, Sumon
21
Amaldoss, Wilfred
19
Mukand, Sharun W.
17
Pan, Xing
14
Ratchford, Brian T.
14
Varadarajan, Rajan
13
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12
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10
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8
Bolton, Ruth N.
8
Dotzel, Thomas
8
Kushwaha, Tarun
7
Narang, Unnati
7
Ramdas, Kamalini
7
Yadav, Manjit S.
7
Berry, Leonard L.
6
Rao, Ambar G.
6
Azar, Pablo
5
Fuller, Matthew
5
Kannan, P. K.
5
Kannan, P.K.
5
Lilien, Gary L.
5
Ahlstrom, David
4
Ailawadi, Kusum L.
4
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4
Donthu, Naveen
4
Gauri, Dinesh K.
4
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4
Kalaignanam, Kartik
4
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4
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Nair, Anil
4
Rizley, Ross
4
Sorescu, Alina
4
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4
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of retailing
15
MSI reports : working paper series
14
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10
Marketing Science
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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7
Water Resources Management
7
Journal of development economics
6
Mays Business School Research Paper
5
Natural Hazards
5
Operations research, Management science : OR MS ; the international literature digest
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Handbook of marketing strategy
4
Journal of Development Economics
4
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Industrial and corporate change
3
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3
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3
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Research policy : policy, management and economic studies of science, technology and innovation
3
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3
Academy of Management journal : AMJ
2
CAGE Online Working Paper Series
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2
CESifo working papers
2
Discussion Papers Series, Department of Economics, Tufts University
2
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2
European journal of political economy
2
Export performance and export marketing strategies
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Harvard-Business-Manager : das Wissen der Besten
2
International journal of electronic commerce : IJEC
2
Journal of economic literature
2
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
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2
Queen's Economics Department working paper
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ECONIS (ZBW)
195
OLC EcoSci
81
RePEc
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EconStor
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USB Cologne (EcoSocSci)
5
BASE
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1
Strategic marketing decision models for the pharmaceutical industry
Shankar, Venkatesh
- In:
Handbook of marketing decision models
,
(pp. 469-498)
.
2008
Persistent link: https://www.econbiz.de/10003755289
Saved in:
2
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
3
The evolution of markets : innovation adoption, diffusion, market growth, new product entry, and competitor responses
Shankar, Venkatesh
- In:
Handbook of technology and innovation management
,
(pp. 57-112)
.
2008
Persistent link: https://www.econbiz.de/10003769462
Saved in:
4
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
Saved in:
5
B2B e-commerce
Shankar, Venkatesh
- In:
Handbook of business-to-business marketing
,
(pp. 625-638)
.
2012
Persistent link: https://www.econbiz.de/10009500111
Saved in:
6
Marketing strategy and firm value
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 415-439)
.
2012
Persistent link: https://www.econbiz.de/10009530838
Saved in:
7
Mobile marketing strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 217-230)
.
2012
Persistent link: https://www.econbiz.de/10009530859
Saved in:
8
Marketing resource allocation strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009530865
Saved in:
9
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
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10
Marketing spending for new product introduction : entrant strategy and incumbent response
Shankar, Venkatesh
-
1998
Persistent link: https://www.econbiz.de/10001355069
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