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17
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61
Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 43-103
Persistent link: https://www.econbiz.de/10009383325
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62
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
63
Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Fischer, Marc
;
Shankar, Venkatesh
;
Clement, Michel
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 25-48
Persistent link: https://www.econbiz.de/10003294169
Saved in:
64
Recent trends and emerging practices in retailer pricing
Bolton, Ruth N.
;
Shankar, Venkatesh
;
Montoya, Detra Y.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 255-269)
.
2006
Persistent link: https://www.econbiz.de/10003146725
Saved in:
65
Adaptive innovation management
Shankar, Venkatesh
;
Spanjol, Jelena
- In:
The agile enterprise : reinventing your organization …
,
(pp. 151-166)
.
2005
Persistent link: https://www.econbiz.de/10003166199
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66
First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
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67
"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Inman, J. Jeffrey
;
Shankar, Venkatesh
;
Ferraro, Rosellina
-
2002
Persistent link: https://www.econbiz.de/10001716141
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68
Price competition between pure play versus bricks-and-clicks e-tailers : analytical model and empirical analysis
Pan, Xing
;
Shankar, Venkatesh
;
Ratchford, Brian Thomas
-
2002
Persistent link: https://www.econbiz.de/10001715173
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69
The evolution of price dispersion in Internet retail markets
Pan, Xing
;
Ratchford, Brian Thomas
;
Shankar, Venkatesh
- In:
Organizing the new industrial economy
,
(pp. 85-105)
.
2003
Persistent link: https://www.econbiz.de/10002043078
Saved in:
70
Dimensions and determinants of retailer pricing strategy and tactics
Shankar, Venkatesh
;
Bolton, Ruth N.
-
1999
Persistent link: https://www.econbiz.de/10001412767
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