How does the monetary value of customer purchases vary by customer preference for purchase channels (e.g., catalog, store, Web, multichannel) and product category? We develop a conceptual model and hypotheses about the moderating effects of two key product category characteristics -- hedonic...

In several product categories, such as electronics, video games, computer hardware and software, and other hi-tech products, backward compatibility--the property of a current generation of hardware to allow previous generation of software or accessory to work with it--is an important strategic...