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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A. - 1999
Persistent link: https://www.econbiz.de/10000683511
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Dynamische Marktsegmentierung
Belz, Christian - 1995
Persistent link: https://www.econbiz.de/10000542199
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The influence of personal value systems on product class and brand preferences : a segmentation approach
Pitts, Robert E. - 1986 - Authorized facs
Persistent link: https://www.econbiz.de/10000697640
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New Marketing : Konsequenzen aus d. Paradigma-Wechsel d. Konsumenten
Wyss, Werner - 1986
Persistent link: https://www.econbiz.de/10000700488
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Improved measurement for lifestyle concept : a "time" segmentation approach
Weeks, William A. - 1984
Persistent link: https://www.econbiz.de/10000701785
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Consumer behavior for marketing managers
Fenwick, Ian (contributor) - 1984
Persistent link: https://www.econbiz.de/10000703681
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516