//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic relationships betwee...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
30
Marketingmanagement
25
Marketing management
24
Strategisches Management
19
Strategic management
18
United Kingdom
14
Großbritannien
12
Selling
9
Verkauf
9
Organizational change
6
Physical distribution
6
Vertrieb
6
B-to-B-Marketing
4
Business-to-business marketing
4
Customer satisfaction
4
Export
4
HF Commerce
4
Marketingstrategie
4
Organisatorischer Wandel
4
Sales management
4
Theorie
4
Theory
4
International marketing
3
Internationales Marketing
3
Market orientation
3
Marketing strategy
3
Positionierung <Marketing>
3
Retail trade
3
Salespeople
3
Verkaufspersonal
3
Wettbewerbsstrategie
3
Außendienst
2
Barriers
2
Betriebliche Finanzwirtschaft
2
Business‐to‐business marketing
2
Competitive strategy
2
Cooperation
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
more ...
less ...
Online availability
All
Undetermined
41
Type of publication
All
Article
137
Book / Working Paper
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
research-article
14
Lehrbuch
9
Aufsatz im Buch
8
Book section
8
Textbook
8
Case study
6
Fallstudie
6
review-article
5
Reprint
4
conceptual-paper
4
Collection of articles of several authors
3
Sammelwerk
3
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Ratgeber
1
case-report
1
review
1
technical-paper
1
more ...
less ...
Language
All
English
86
Undetermined
73
German
2
Author
All
Piercy, Nigel F.
108
Piercy, Nigel
54
Cravens, David W.
37
Lane, Nikala
34
Harris, Lloyd C.
12
Katsikeas, Constantine S.
12
Morgan, Neil A.
12
Strong, Carolyn A.
9
Low, George S.
8
Le Meunier-FitzHugh, Kenneth
6
Armstrong, Gary
3
Hooley, Graham J.
3
Kaleka, Anna
3
Kotler, Philip
3
Baldauf, Artur
2
Capon, Noel
2
Greenley, Gordon
2
Hulbert, James M.
2
Lages, Cristiana R.
2
Leonidou, Leonidas C.
2
Massey, Graham R.
2
Meunier-FitzHugh, Kenneth Le
2
Nicoulaud, Brigitte M.
2
Alexander, Nicholas
1
Cespedes, Frank V.
1
Cravens, David
1
Ecker, Andrea
1
Evans, Martin
1
Franken, Birgit
1
Ioannides, Chris
1
Ioannidis, Chris
1
Le Meunier-FitzHugh, Ken
1
Le Meunier-Fitzhugh, Kenneth
1
Le Meunier‐FitzHugh, Ken
1
Le Meunier‐FitzHugh, Kenneth
1
Malhotra, Neeru
1
Meunier-Fitzhugh, Ken Le
1
Meunier‐FitzHugh, Kenneth Le
1
Moser, Patrick
1
Prentice, Ashley
1
more ...
less ...
Institution
All
Pearson Studium
2
Published in...
All
Journal of strategic marketing
10
European journal of marketing : EJM
9
Journal of marketing management : MM
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
European Journal of Marketing
7
Journal of world business : JWB
5
Management Decision
5
Management decision : MD
5
The marketing review
5
Journal of Business Research
3
Journal of Marketing Practice: Applied Marketing Science
3
Journal of World Business
3
Journal of business strategy
3
Journal of general management
3
Journal of the Academy of Marketing Science
3
Marketing Intelligence & Planning
3
Marketing intelligence & planning
3
The Oxford handbook of strategic sales and sales management
3
European Business Review
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Journal of Business Strategy
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of international marketing
2
Journal of marketing theory and practice
2
McGraw-Hill/Irwin series in marketing
2
Routledge library editions / Marketing
2
Small business exporting: adoption of innovation
2
The service industries journal
2
A reader in marketing communications
1
Always learning
1
Business Horizons
1
Business horizons
1
CIM series
1
Chartered Institute of Marketing series
1
Handbook of strategic account management : a comprehensive resource
1
International Marketing Review
1
International journal of human resource management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Business & Industrial Marketing
1
more ...
less ...
Source
All
OLC EcoSci
65
ECONIS (ZBW)
56
Other ZBW resources
26
RePEc
8
BASE
4
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
161
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market-led strategic change : a guide to transforming the process of going to market
Piercy, Nigel
-
2002
-
3rd ed
Persistent link: https://www.econbiz.de/10001555390
Saved in:
2
Strategic customer management : strategizing the sales organization
Piercy, Nigel
;
Piercy, Nigel
;
Lane, Nikala
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003772513
Saved in:
3
Total integrated marketing : breaking the bounds of the function
Hulbert, James M.
;
Capon, Noel
-
2005
-
Paperback ed.
Persistent link: https://www.econbiz.de/10003205912
Saved in:
4
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
5
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
;
Piercy, Nigel
-
2003
-
7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
Saved in:
6
Strategic relationships between boundary-spanning functions : aligning customer relationship management with supplier relationship management
Piercy, Nigel
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 857-864
Persistent link: https://www.econbiz.de/10003924768
Saved in:
7
Market-led strategic change : transforming the process of going to market
Piercy, Nigel
-
2017
-
Fifth edition
Persistent link: https://www.econbiz.de/10011509670
Saved in:
8
Market-led strategic change : transforming the process of going to market
Piercy, Nigel
-
2009
-
4th ed.
Persistent link: https://www.econbiz.de/10003719671
Saved in:
9
Marketing implementation, organizational change and internal marketing strategy
Piercy, Nigel F.
- In:
The marketing book
,
(pp. 531-561)
.
2003
Persistent link: https://www.econbiz.de/10001725198
Saved in:
10
The marketing budgeting process : marketing management implications
Piercy, Nigel
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 45-59
Persistent link: https://www.econbiz.de/10001052833
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->