Narrow search
Showing 1 - 10 of 161
Cover Image
Market-led strategic change : a guide to transforming the process of going to market
Piercy, Nigel - 2002 - 3rd ed
Persistent link: https://www.econbiz.de/10001555390
Cover Image
Strategic customer management : strategizing the sales organization
Piercy, Nigel; Piercy, Nigel; Lane, Nikala - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003772513
Cover Image
Total integrated marketing : breaking the bounds of the function
Hulbert, James M.; Capon, Noel - 2005 - Paperback ed.
Persistent link: https://www.econbiz.de/10003205912
Cover Image
Strategic marketing
Cravens, David W.; Piercy, Nigel - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Cover Image
Strategic marketing
Cravens, David W.; Piercy, Nigel; Piercy, Nigel - 2003 - 7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
Cover Image
Strategic relationships between boundary-spanning functions : aligning customer relationship management with supplier relationship management
Piercy, Nigel - In: Industrial marketing management : the international … 38 (2009) 8, pp. 857-864
Persistent link: https://www.econbiz.de/10003924768
Cover Image
Market-led strategic change : transforming the process of going to market
Piercy, Nigel - 2017 - Fifth edition
Persistent link: https://www.econbiz.de/10011509670
Cover Image
Market-led strategic change : transforming the process of going to market
Piercy, Nigel - 2009 - 4th ed.
Persistent link: https://www.econbiz.de/10003719671
Cover Image
Marketing implementation, organizational change and internal marketing strategy
Piercy, Nigel F. - In: The marketing book, (pp. 531-561). 2003
Persistent link: https://www.econbiz.de/10001725198
Cover Image
The marketing budgeting process : marketing management implications
Piercy, Nigel - In: Journal of marketing 51 (1987) 4, pp. 45-59
Persistent link: https://www.econbiz.de/10001052833