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Models, theory, and methods
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238853
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Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854
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Price fairness
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238855
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The price-quality-value relationship
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238856
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Comparative price advertising
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238857
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Processing of price information
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238858
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Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
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Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh; Monroe, Kent B.; Koç, Ümit - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
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Is the new product yours or mine? : a linguistic perspective on composite brand extensions
Tsai, Meng-chun; Lou, Yung-chien; Bei, Lien-ti; Monroe, … - In: MSI reports : working paper series (2011) 2, pp. 141-188
Persistent link: https://www.econbiz.de/10009726048
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Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.; Monroe, Kent B.; Kukar-Kinney, Monika - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 501-514
Persistent link: https://www.econbiz.de/10010126694