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Revisiting the relationship between internal marketing and external marketing : the role of customer orientation
Norizan Mat Saad; Siti Hasnah Hassan; Liew Mei Shya - In: The journal of developing areas 49 (2015) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10011450236
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The expansion of the brand through the establishment of the mobile kitchen system
Vukasović, Tina; Korez, Bojana; Petelin, Sonja Porekar - In: Management 13 (2018) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10012133283
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Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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Assessment of customer involvement and consequences of involvement in home appliances purchase
Janaki, P.; Santhi, P. - In: GITAM journal of management : a quarterly publication … 13 (2015) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011398117
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Decision process for adoption of innovative products in the European seafood market : the importance of supply and demand factors
Yusuf, Muhammad; Xie, Jinghua; Trondsen, Torbjørn - In: Journal of international food & agribusiness marketing … 27 (2015) 4, pp. 255-272
Persistent link: https://www.econbiz.de/10011398908
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Marketing analytics for data-rich environments
Wedel, Michel; Kannan, P. K. - In: Journal of marketing 80 (2016) 6, pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
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Improving relations between business strategy and marketing tactics
Medarac, Hrvoje; Vignali, Gianpaolo; Vignali, Claudio - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10011616457
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Applying marketing mix constructs in higher education : the case of an MBA program in the UAE
Meraj, Mohammad A.; Fernandes, Cedwyn J.; Ross, Kieran J. - In: International journal of business and globalisation : IJBG 16 (2016) 2, pp. 149-170
Persistent link: https://www.econbiz.de/10011616708
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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha; Meier, Fabian; Eggers, Felix; Bouncken, … - In: European journal of international management : EJIM 10 (2016) 2, pp. 127-156
Persistent link: https://www.econbiz.de/10011617696