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A systematic mapping study on customer loyalty and brand management

Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21

Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...

Persistent link: https://www.econbiz.de/10012127012

A study of the relationship between service atmosphere and customer loyalty with specific reference to structural equation modelling

Emir, Oktay - In: Economic research 29 (2016) 1, pp. 706-720

Persistent link: https://www.econbiz.de/10012221981

Customer experience journeys : loyalty loops versus involvement spirals

Siebert, Anton; Gopaldas, Ahir; Lindridge, Andrew; … - In: Journal of marketing 84 (2020) 4, pp. 45-66

Persistent link: https://www.econbiz.de/10012231616

Customer relationship management theory and research in the new millennium : directions for future research

Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325

Persistent link: https://www.econbiz.de/10011633650

The influence of external and internal factors of consumer behaviour on customer satisfaction and its implication on customer loyalty at Bank XYZ Jakarta, Indonesia

Rushadi - In: International journal of markets and business systems 2 (2016) 4, pp. 309-334

Persistent link: https://www.econbiz.de/10011716080

Action loyalty : an integrated conceptual framework

Upadhye, Bilwa Dipak; Bandopadhyay, Nirmalya - In: International journal of management concepts and … 9 (2015/2016) 4, pp. 347-361

Persistent link: https://www.econbiz.de/10011725617

Status demotion in hierarchical loyalty programs : effects of payment source

Ramaseshan, B.; Stein, Alisha; Rabbanee, Fazlul K. - In: The service industries journal 36 (2016) 9/10, pp. 375-395

Persistent link: https://www.econbiz.de/10011579171

Impact of tacit knowledge on customer loyalty

Pereira, Carla Alexandra Barbosa; Alves, Helena; … - In: The service industries journal 36 (2016) 15/16, pp. 827-845

Persistent link: https://www.econbiz.de/10011672531

The relationship between brand experience, brand personality and customer loyalty

Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126

Persistent link: https://www.econbiz.de/10011971363

Antecedents and consequences of customer loyalty in Qatar

Bhuian, Shahid N.; Al Balushi, Maha Khamis; Butt, Irfan - In: Journal for global business advancement : JGBA 11 (2018) 1, pp. 41-63

Persistent link: https://www.econbiz.de/10011941152