Similar Search Results

Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine

Park, Jin Seong; Ahn, Ho-Young Anthony; Haley, Eric John - In: Health marketing quarterly 34 (2017) 2, pp. 81-96

Persistent link: https://www.econbiz.de/10011706876

Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users

Betts, Kevin R.; Aikin, Kathryn J.; Burke, Panne; … - In: Health marketing quarterly 39 (2022) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10013336367

Managing the Attractiveness of Evolved and Created Retail Agglomerations Formats

Teller, Christoph; Elms, Jonathan R. - 2010

Purpose: This paper identifies those attributes of created and evolved retail agglomeration formats that have a substantial impact on overall attractiveness from the consumers’ point of view. From an agglomeration management perspective primary areas of concern are identified and suggestions...

Persistent link: https://www.econbiz.de/10009465900

Thai consumers' perception criteria and risk reduction strategies influencing purchasing decision for fresh chicken meat during the bird flu risk situation /

Laurujisawat, Pornsri.

Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2007.

Persistent link: https://www.econbiz.de/10009480605

Consumer evaluations of brand extensions : the influence of brand trust, brand affection and perception of fit on Thai consumers

Kowathanakul, Suwanna

Thesis (PhDBusinessAdministration)--University of South Australia, 2006

Persistent link: https://www.econbiz.de/10009480606

THE IMPACT OF THE ECONOMIC CRISIS UPON ROMANIAN CONSUMER BEHAVIOUR

Mihai, Niculae Sabin; Balint (Platon) Paul; Sorin, Toma - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1117-1121

Article examines changes in consumer behaviour occurred due to economic crisis. The article explores the changes that have occurred between late 2008 and early 2010 compared with the period from 2003 to 2008 and try to show new patterns developed by consumers arising from the crisis and...

Persistent link: https://www.econbiz.de/10008829823