Similar Search Results

The joint impact of entrepreneurial orientation and market orientation in new product development : studying firm and environmental contingencies

Morgan, Todd; Anokhin, Sergey Alexander - In: Journal of business research : JBR 113 (2020), pp. 129-138

Persistent link: https://www.econbiz.de/10012230449

Market orientation and new product superiority among small and medium-sized enterprises (SMEs) : the moderating role of innovation capability

Dogbe, Courage Simon Kofi; Tian, Hong-Yun; Pomegbe, … - In: International journal of innovation management 24 (2020) 5, pp. 2050043-1-2050043-25

Persistent link: https://www.econbiz.de/10012271383

The moderating effect of entrepreneurship orientation on new product innovation performance

Liao, Yi-Chuan; Zhao, Hongyan - In: International journal of business 25 (2020) 2, pp. 195-213

Persistent link: https://www.econbiz.de/10012249914

Innovation culture in SMEs : the importance of organizational culture, organizational learning and market orientation

Hasliza Abdul Halim; Noor Hazlina Ahmad; Geare, Alan James - In: Entrepreneurship research journal : ERJ 9 (2019) 3, pp. 1-14

Persistent link: https://www.econbiz.de/10012008206

Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia

Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36

Persistent link: https://www.econbiz.de/10011809211

Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia : the moderating effects of market turbulence

Ha Shiaw Tong; Lo May Chiun; Thurasamy Ramayah - In: Journal for international business and entrepreneurship … 9 (2016) 3, pp. 273-290

Persistent link: https://www.econbiz.de/10011616565

Market, entrepreneurial, and technology orientations : impact on innovation and firm performance

Kocak, Akin; Carsrud, Alan L.; Oflazoglu, Sonyel - In: Management decision : MD 55 (2017) 2, pp. 248-270

Persistent link: https://www.econbiz.de/10011707733

Competitive strategies among Ontario farms marketing direct to consumers

Micheels, Eric T.; Böcker, Andreas - In: Agricultural and Food Economics : AFE 5 (2017) 10, pp. 1-23

This paper examines the importance of two resources, namely a market orientation and an entrepreneurial orientation, in new product development and satisfaction with firm performance among direct and alternative marketers. Using a partial least squares structural equation model and data from a...

Persistent link: https://www.econbiz.de/10011657525

The influence of market orientation, risk taking and innovative performance on new product performance : a case of Gauteng Province in South Africa

Chinomona, Elizabeth - In: African journal of business and economic research : AJBER 18 (2023) 2, pp. 205-231

Persistent link: https://www.econbiz.de/10014567029

Strategic imperatives for new product success : an internal stakeholder perspective

Sahi, Gurjeet Kaur; Mahajan, Rupali; Jones, Paul - In: Journal of innovation & knowledge : JIK 9 (2024) 1, pp. 1-14

Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...

Persistent link: https://www.econbiz.de/10014507115