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Hollebeek, Linda D.
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Herrmann, Andreas
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Smith, Alan D.
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Stauss, Bernd
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Krafft, Manfred
47
Piller, Frank T.
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Palmatier, Robert W.
41
Gil Saura, Irene
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Mattila, Anna S.
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Wiedmann, Klaus-Peter
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Eggert, Andreas
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Töpfer, Armin
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Kleinaltenkamp, Michael
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Wilde, Klaus D.
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33
Helmke, Stefan
33
Matzler, Kurt
33
Mittal, Vikas
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Neslin, Scott A.
33
Reichwald, Ralf
33
Hadwich, Karsten
32
Prentice, Catherine
32
Thaichon, Park
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Van den Poel, Dirk
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Belz, Christian
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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International journal of contemporary hospitality management
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Journal of travel and tourism marketing
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The journal of product & brand management
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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Journal of retailing
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Psychology & marketing
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European journal of marketing : EJM
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Marketing intelligence & planning
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Journal of marketing management : MM
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Services marketing quarterly
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Springer eBook Collection / Business and Economics
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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The international journal of bank marketing : IJBM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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USB Cologne (business full texts)
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101
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
102
Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
Saved in:
103
Do customer profitability analyses pay? : a survey of large Norwegian companies
Helgesen, Øyvind
;
Sandanger, Helge Mykkeltveit
; …
- In:
International journal of managerial and financial accounting
10
(
2018
)
4
,
pp. 352-377
Persistent link: https://www.econbiz.de/10011983804
Saved in:
104
A numerical approach to the customer lifetime value
Bayanjargal, Darkhijav
;
Davaasuren, Batsukh
;
Enkhbat, …
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 234-240
Persistent link: https://www.econbiz.de/10012130323
Saved in:
105
Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
;
Tseng, Timmy H.
- In:
Journal of business economics and management
18
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
Saved in:
106
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
107
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
108
Managing customer churn via service mode control
Kanoria, Yash
;
Lobel, Ilan
;
Lu, Jiaqi
- In:
Mathematics of operations research
49
(
2024
)
2
,
pp. 1192-1222
Persistent link: https://www.econbiz.de/10014564974
Saved in:
109
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
110
Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration
Qi, Jiayin
;
Zhou, Yong-pin
;
Li, Jia
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10013336321
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