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Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?
Chan, Kara; Ng, Yu Leung; Prendergast, Gerard P. - In: Health marketing quarterly 31 (2014) 4, pp. 339-352
Persistent link: https://www.econbiz.de/10010472672
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Promote healthy eating among adolescents : a Hong Kong study
Chan, Kara; Tsang, Lennon - In: The journal of consumer marketing 28 (2011) 5, pp. 354-362
Persistent link: https://www.econbiz.de/10009272086
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Attributes of young consumers' favorite retail shops : a qualitative study
Yip, Toby C. Y.; Chan, Kara; Poon, Evon - In: The journal of consumer marketing 29 (2012) 7, pp. 545-552
Persistent link: https://www.econbiz.de/10009681477
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Segmentation of Chinese adolescent girls using gender roles and ideal female images
Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 29 (2012) 7, pp. 521-531
Persistent link: https://www.econbiz.de/10009681489
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Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung; Chan, Kara - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
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Effectiveness of environmental advertising for hotels
Chan, Kara; Han, Xing - In: Services marketing quarterly 35 (2014) 4, pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
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Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung; Chan, Kara - In: The journal of consumer marketing 31 (2014) 3, pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
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Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Chan, Kara; Shi, Jingyuan; Agante, Luisa; Opree, Suzanna J. - In: International review on public and non-profit marketing 19 (2022) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10013168359
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Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara; Fan, Fei - In: Journal of marketing communications 28 (2022) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
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Advertising to Chinese youth : a study of public service ads in Hong Kong
Chan, Kara; Chang, Hao-chieh - In: Qualitative market research : an international journal 16 (2013) 4, pp. 421-435
Persistent link: https://www.econbiz.de/10010127849