Similar Search Results

How do crazy rich Asians perceive sustainable luxury? : investigating the determinants of consumers' willingness to pay a premium price

Lim Xin Jean; Hwa, Jacky Cheah Jun; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014372606

"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe

Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara - In: Journal of advertising 51 (2022) 1, pp. 57-75

Persistent link: https://www.econbiz.de/10013362248

From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers

Fan, Fei; Chan, Kara - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 735-757

Persistent link: https://www.econbiz.de/10014287742

Youth and consumption

Chan, Kara - 2010

Persistent link: https://www.econbiz.de/10008967967

Editorial: the infodemic, young consumers and responsible stakeholdership

Hiram Ting; Gong, Jiankun; Hwa, Jacky Cheah Jun; Chan, Kara - In: Young consumers : insight and ideas for responsible … 25 (2024) 4, pp. 421-424

Persistent link: https://www.econbiz.de/10015047366

Special Issue: the infodemic, young consumers and responsible stakeholdership

Hiram Ting (ed.); Gong, Jiankun (ed.); … - 2024

Persistent link: https://www.econbiz.de/10015047363

Public attitudes toward traditional Chinese medicine and how they affect medical treatment choices in Hong Kong

Chan, Kara; Tsang, Lennon - In: International Journal of Pharmaceutical and Healthcare … 12 (2018) 2, pp. 113-125

Purpose: This study aims to test a conceptual model using public attitudes toward biomedicine and traditional Chinese medicine (TCM) to predict respondents’ medical treatment choice. Design/methodology/approach: A quantitative online survey was conducted using quota sampling. Altogether 1,321...

Persistent link: https://www.econbiz.de/10012071091

Chinese childrenś understanding of commercial communications : a comparison of cognitive development and social learning models

Chan, Kara; MacNeal, James U. - In: Journal of economic psychology : research in economic … 27 (2006) 1, pp. 36-56

Persistent link: https://www.econbiz.de/10003278057

A gender portrayal of children's television commercials in mainland China

Wong, Krystie; Chan, Kara - In: International advertising and communication : current …, (pp. 319-341). 2006

Persistent link: https://www.econbiz.de/10003378136

Gender portrayals and the gender of nations : an extended study in Asian cultures

Moon, Young Sook; Chan, Kara - In: International advertising and communication : current …, (pp. 343-357). 2006

Persistent link: https://www.econbiz.de/10003378188