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Brand value with reference to Maruti Service Masters, Chennai
Krishnakumar; Ambuli, T. V.; Tharik, Mohamed - In: International journal of economic research 11 (2014) 1/2, pp. 291-299
Persistent link: https://www.econbiz.de/10010361018
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CSR and customer loyalty : the roles of trust, customer identification with the company and satisfaction
Martínez, Patricia; Rodríguez del Bosque, Ignacio A. - In: International journal of hospitality management 35 (2013), pp. 89-99
Persistent link: https://www.econbiz.de/10010225848
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Exploring the impact of brand equity and customer satisfaction on customer loyalty
Kaur, Gurjeet; Mahajan, Neetu - In: Metamorphosis : a journal of management research 10 (2011) 2, pp. 27-47
Persistent link: https://www.econbiz.de/10010226941
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Marke. Macht. Zukunft.
Reidl, Andreas - In: Verbrauchervielfalt : Chancen des demographischen …, (pp. 324-333). 2013
Persistent link: https://www.econbiz.de/10010227090
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Chinese customers' loyalty to international consulting firms
Li, Qianqian; Zheng, Qinqin - In: The service industries journal 33 (2013) 15/16, pp. 1495-1513
Persistent link: https://www.econbiz.de/10010229420
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Escalation of loyalty and the decreasing impact of perceived value and satisfaction over time
Lin, Chien-hsin; Kuo, Beryl Zi-lin - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 348-362
Persistent link: https://www.econbiz.de/10010232543
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Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International business review : the official journal of … 23 (2014) 1, pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
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The effect of service quality on customer retention : the case of WIND, a mobile provider
Kyriazopoulos, Panagiotis G. - In: HRM and marketing orientation in the new era, (pp. 267-277). 2013
Persistent link: https://www.econbiz.de/10010236500
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Shopping value, satisfaction and its behavioral outcomes in the purchase of private label branded products : a theoretical framework
Mishra, Anubhav Anand; Srivastava, Manish Kumar - In: HRM and marketing orientation in the new era, (pp. 235-253). 2013
Persistent link: https://www.econbiz.de/10010236503