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Saunders, John A.; Sharp, John A.; Witt, Stephen F. - 1987

Persistent link: https://www.econbiz.de/10000703017

Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2007 - 4., aktualisierte Aufl.

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Saunders, John A.; Wong, Veronica - In: European journal of marketing : EJM 45 (2011) 4, pp. 484-512

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Saunders, John A.; Wong, Veronica; Saunders, Carolyne - In: British journal of management : BJM 22 (2011) 3, pp. 401-419

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Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.

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Hooley, Graham J. - 2004 - 3. ed

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Leeflang, Peter - In: Applied economics 24 (1992) 2, pp. 273-283

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Doyle, Peter - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 171-184

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Saunders, John A. - In: European journal of marketing : EJM 21 (1987) 2

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Glanfield, Keith; Saunders, John A.; Evanschitzky, Heiner; … - In: International studies of management and organization 47 (2017) 2, pp. 135-158

Persistent link: https://www.econbiz.de/10011675700

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