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Consumer behaviour
48
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46
Advertising
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14
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12
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English
155
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42
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5
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Fam, Kim Shyan
63
Grohs, Reinhard
39
Krisjanous, Jayne
39
Fam, Kim-Shyan
35
Gazley, Aaron
19
Yang, Zhilin
18
Waller, David S.
14
Richard, James E.
13
Merrilees, Bill
9
Wagner, Udo
9
Kadirov, Djavlonbek
8
Li, Yongqiang
8
Reisinger, Heribert
8
Holdsworth, David K.
7
Seo, Yuri
7
Shyan Fam, Kim
7
Carruthers, Janet
6
Fam, Kim
6
Jozsa, Laszlo
6
Sinha, Ashish
6
Ashill, Nicholas J.
5
Davey, Janet
5
Fam, Kim-shyan
5
Simmonds, Hamish
5
Fam, Kim‐Shyan
4
Hiram Ting
4
Hyman, Mike
4
McNeill, Lisa S.
4
Waller, David
4
Wolfsteiner, Elisabeth
4
Allayarova, Nilufar
3
Bakri, Marlini
3
Cham Tat Huei
3
Cheah, Jun-Hwa
3
Chung, Kim Choy
3
Chung, Kim-choy
3
Clark, Gemma
3
Cruz, Angela Gracia B.
3
Insch, Andrea
3
Johnstone, Micael-Lee
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MAG Scholar Global Business, Marketing & Tourism Conference <27., 2017, Katowice>
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Journal of business research : JBR
12
Asia Pacific Journal of Marketing and Logistics
10
Psychology & marketing
8
Journal of business ethics : JOBE
7
Asia Pacific journal of marketing and logistics
6
European Journal of Marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Islamic marketing : JIMA
5
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5
European journal of marketing : EJM
4
Journal of historical research in marketing
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Journal of Business Research
3
Journal of Services Marketing
3
Journal of advertising research
3
Journal of consumer behaviour : an international research review
3
The international review of retail, distribution and consumer research
3
The journal of services marketing
3
Young consumers : insight and ideas for responsible marketers
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia-Pacific journal of business administration
2
Fallstudien aus der österreichischen Marketingpraxis ; 5
2
International Marketing Review
2
International marketing review
2
Journal of Business Ethics
2
Journal of Consumer Marketing
2
Journal of East-West business
2
Journal of Historical Research in Marketing
2
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Journal of Islamic marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Qualitative Market Research: An International Journal
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ECONIS (ZBW)
115
OLC EcoSci
40
Other ZBW resources
40
RePEc
7
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1
Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László
;
Insch, Andrea
;
Krisjanous, Jayne
; …
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 594-603
Persistent link: https://www.econbiz.de/10008772823
Saved in:
2
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
3
Attributes of likeable television commercials in Asia
Fam, Kim Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
4
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
5
Agency-client relationship factors across life-cycle stages
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
2
,
pp. 217-236
Persistent link: https://www.econbiz.de/10003770089
Saved in:
6
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
7
Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Fam, Kim Shyan
;
Yang, Zhilin
;
Brito, Pedro Quelhas
- In:
Advertising and communication : proceedings 4th …
,
(pp. 168-173)
.
2005
Persistent link: https://www.econbiz.de/10003353796
Saved in:
8
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
9
Chinese "Little Emperor", cultural values and preferred communication sources for university choice
Chung, Kim-choy
;
Holdsworth, David K.
;
Li, Yongqiang
; …
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 120-132
Persistent link: https://www.econbiz.de/10003860003
Saved in:
10
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
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