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Targeting the young food consumer
Soni, Pavleen; Vohra, Jyoti - In: Marketing intelligence & planning 32 (2014) 5, pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
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Attributes of likeable television commercials in Asia
Fam, Kim Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
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Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia
Tasurru, Hammam - 2015
Indonesia is a large market for consumer product targeting youth consumers, with populations of more than 70 million … may impacts the perceptions of Indonesian youth consumers toward a particular brand of soft drink with world wide market … penetration and their consequent purchase intentions. This study employed self-assessment questionnaire to 156 Indonesian youth …
Persistent link: https://www.econbiz.de/10013034080
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Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara; Cai, Xiao - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
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Mobile youth in China : a cultural perspective and marketing implications
Gong, Wen; Li, Zhang G. - In: International journal of electronic business 6 (2008) 3, pp. 261-281
Persistent link: https://www.econbiz.de/10003771641
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"The young and the restless" : grappling with the young Chinese consumer mindset
Tong, Luding - In: Review of business & finance studies : RBFS 6 (2015) 2, pp. 21-33
Persistent link: https://www.econbiz.de/10010519880
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Children, TV advertising and the law : internal and external perspectives
Olsen, Lena - In: Frontrunners or copycats?, (pp. 60-77). 2005
Persistent link: https://www.econbiz.de/10003283547
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Viewer’s Perception About Ethics in Television Advertising With Reference to Young Adults (18–25)
Zaware, Prof Dr Nitin - 2018
Television being the most prominent and powerful means of communicating the promotional message, due efforts are taken by marketers to communicate the message effectively. However many leading organizations do not take efforts to understand the consumer psychic and view point of the receiver. An...
Persistent link: https://www.econbiz.de/10012908014
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Viewer's Perception About Ethics in Television Advertising with Reference to Young Adults (18-25)
Jerry Louis, Radha; Zaware, Prof Dr Nitin - 2021
Television being the most prominent and powerful means of communicating the promotional message, due efforts are taken by marketers to communicate the message effectively. However, many leading organizations do not take efforts to understand the consumer psychic and viewpoint of the receiver. An...
Persistent link: https://www.econbiz.de/10013233400
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Disclosing brand placement to young children
Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525
Persistent link: https://www.econbiz.de/10011882027