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Paid search : the innovation that changed the web

Laffey, Des - In: Business horizons 50 (2007) 3, pp. 211-218

Persistent link: https://www.econbiz.de/10003462998

Internet advertising of a Croatian tourist product in Chinese and Russian market

Generalić, Ivan; Šimunić, Mislav - 2020

Persistent link: https://www.econbiz.de/10012602127

Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks

North, Michael - In: International journal of internet marketing and … 14 (2020) 4, pp. 454-471

Persistent link: https://www.econbiz.de/10012512674

Search advertising and information discovery : are consumers averse to sponsored messages?

Sahni, Navdeep S.; Zhang, Charles - 2020

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...

Persistent link: https://www.econbiz.de/10012244407

Are consumers averse to sponsored messages? : the role of search advertising in information discovery

Sahni, Navdeep S.; Zhang, Y. Charles - In: Quantitative marketing and economics : QME 22 (2024) 1, pp. 63-114

Persistent link: https://www.econbiz.de/10014515873

Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

Lammenett, Erwin - 2009 - 2., aktualisierte und erweiterte Auflage

Persistent link: https://www.econbiz.de/10013515858

Externalities across advertising markets

Devaux, Rémi; Bomsel, Olivier - In: The journal of media economics 34 (2022) 3, pp. 152-175

Persistent link: https://www.econbiz.de/10013370982

Influence of search engine optimization (SEO) on business performance : case study of private university in Sarajevo

Poturak, Mersid; Kečo, Dino; Tutnič, Eldar - 2022

Persistent link: https://www.econbiz.de/10013397594

Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing, Keyword-Advertising, Online-Werbung, Suchmaschinen-Optimierung ; [mit Web 2.0 und Web-Screencasts]

Lammenett, Erwin - 2009 - 2., aktualisierte und erw. Aufl.

Persistent link: https://www.econbiz.de/10003838777

Performing web analytics with Google Analytics 4 : a platform review

McGuirk, Mike - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 854-868

Persistent link: https://www.econbiz.de/10014537411

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