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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10004335909
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Marketing : an active learning approach
Barnes, Elizabeth (contributor) - 1997
Persistent link: https://www.econbiz.de/10004336044
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Marketing
Zikmund, William G.; D'Amico, Michael
Persistent link: https://www.econbiz.de/10004342569
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Introduction to marketing communication : an integrated approach
Burnett, John; Moriarty, Sandra E. - 1998
Persistent link: https://www.econbiz.de/10004343049
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Public relations for dummies
Yaverbaum, Eric; Bly, Robert W.; Benun, Ilise - 2006 - 2nd ed
Persistent link: https://www.econbiz.de/10004421150
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Betriebliche Marktlehre
Leitherer, Eugen
Persistent link: https://www.econbiz.de/10004446116
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Die Aktionsbereiche
1978
Persistent link: https://www.econbiz.de/10004446117
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Grundlagen und Methoden
1974
Persistent link: https://www.econbiz.de/10004446118
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2007 - 8. ed.
Persistent link: https://www.econbiz.de/10004512943
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Grundzüge moderner Vertriebspolitik : Marketing-Maßnahmen
Meyer, Carl W. - 1972 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004550702