Johnson, Miki; Zoltners, Andris A.; Sinha, Prabhakant - In: Management Science 25 (1979) 2, pp. 117-129
Deciding which items to include in a sales catalog and how much space should be allocated to each item is a major planning problem facing many large retailers and catalog firms. The steps in the catalog planning process include compiling a list of candidate items, developing one or several ad...