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Marketing's final frontier : the automation of consumption
Sheth, Jagdish N.; Sisodia, Rajendra - In: Does marketing need reform? : fresh perspectives on the …, (pp. 180-190). 2006
Persistent link: https://www.econbiz.de/10003430307
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Firms of endearment : how world-class companies profit from passion and purpose
Sisodia, Rajendra; Wolfe, David B.; Sheth, Jagdish N. - 2007
Persistent link: https://www.econbiz.de/10003335409
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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr; Sisodia, Rajendra; Sheth, Jagdish N. - In: Journal of business research : JBR 62 (2009) 8, pp. 761-767
Persistent link: https://www.econbiz.de/10003861039
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The image of marketing
Sheth, Jagdish N.; Sisodia, Rajendra; Barbulescu, Adina - In: Does marketing need reform? : fresh perspectives on the …, (pp. 26-36). 2006
Persistent link: https://www.econbiz.de/10003429912
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How to reform marketing
Sheth, Jagdish N.; Sisodia, Rajendra - In: Does marketing need reform? : fresh perspectives on the …, (pp. 324-333). 2006
Persistent link: https://www.econbiz.de/10003430362
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Managerial marketing : current thought
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969740
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Tectonic shift : the geoeconomic realignment of globalizing markets
Sheth, Jagdish N.; Sisodia, Rajendra - 2005
Persistent link: https://www.econbiz.de/10003229269
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Das Gesetz der Drei : Warum immer drei Unternehmen einen Markt beherrschen und Nischenanbieter trotzdem große Chancen haben
Sheth, Jagdish N.; Sisodia, Rajendra - 2003
Persistent link: https://www.econbiz.de/10001727922
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The future of marketing
Sheth, Jagdish N.; Sisodia, Rajendra - In: The future of marketing : critical 21st century perspectives, (pp. 140-162). 2003
Persistent link: https://www.econbiz.de/10001737375
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Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth
Parvatiyar, Atul; Sisodia, Rajendra - 2019
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and...
Persistent link: https://www.econbiz.de/10013208279