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Philip Kotler's contributions to marketing theory and practice
Kotler, Philip - 2011
Persistent link: https://www.econbiz.de/10009270388
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Marketing theory and orientations
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503404
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1974 - Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
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Principles of marketing
Kotler, Philip - 1986 - 3. ed
Persistent link: https://www.econbiz.de/10000696917
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Marketing management : analysis, planning, and control
Kotler, Philip - 1967
Persistent link: https://www.econbiz.de/10000566785
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Marketing für Nonprofit-Organisationen
Kotler, Philip - 1978
Persistent link: https://www.econbiz.de/10000089706
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672
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Arbeitsbuch zu Marketing-Management
Kotler, Philip - 1975 - 2. Aufl
Persistent link: https://www.econbiz.de/10000077532
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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A generic concept of marketing
Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717449