Swilley, Esther; Hofacker, Charles F.; Lamont, Bruce T. - In: International Journal of E-Business Research (IJEBR) 8 (2012) 1, pp. 1-16
This study focuses on the isomorphic pressures and firm capabilities that affect strategic decision-making in organizations in the context of m-commerce. The authors take into consideration that the three isomorphic forces set forth by DiMaggio and Powell (1983), mimetic, coercive and normative...