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Towards a micro conception of brand personality : an application for print media brands in a French context

Valette-Florence, Rita; Barnier, Virginie de - In: Journal of business research : JBR 66 (2013) 7, pp. 897-903

Persistent link: https://www.econbiz.de/10009756863

Successful multi-channel strategy : mixing marketing and logistical issues

Jeanpert, Sophie; Paché, Gilles - In: Journal of business strategy 37 (2016) 2, pp. 12-19

Persistent link: https://www.econbiz.de/10011529093

Le silver marketing : les meilleures pratiques pour communiquer aux seniors

Aribaud, Frédérique; Tréguer, Jean-Paul - 2016

Prêt à communiquer aux seniors ? J'ai identifié le marché des seniors comme une opportunité, mais j'hésite encore à me lancer. J'ai peur de faire vieillir l'image de ma marque. Je crains de stigmatiser les seniors dans ma communication. Je m'interroge sur la pertinence du marketing...

Persistent link: https://www.econbiz.de/10011550838

How to avoid dependence in the videogame industry : the case of Ankama

Gandia, Romain; Brion, Sébastien - In: International journal of arts management 18 (2016) 2, pp. 26-41

Persistent link: https://www.econbiz.de/10011457753

Terroir in the media : the poetry of people, place and palate

Spielmann, Nathalie; Jolly, Sylvie; Parisot, Fabrice - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 224-240

Persistent link: https://www.econbiz.de/10010421604

Stratégie destination France 2010-2020 et plan marketing 2010-2015

2010

Persistent link: https://www.econbiz.de/10010483324

The social construction of the market for electric cars in France : politics coming to the aid of economics

Villareal, Axel - In: International journal of automotive technology and … 11 (2011) 4, pp. 326-339

Persistent link: https://www.econbiz.de/10009512966

Building brand equity with environmental communication : an empirical investigation in France

Benoit-Moreau, Florence; Parguel, Béatrice - In: EuroMed journal of business 6 (2011) 1, pp. 100-116

Persistent link: https://www.econbiz.de/10009235982

Small firms crafting growth niches in the French wine industry : the role of entrepreneurial marketing

Barton, Lisa C.; Painbéne, Sandra; Barton, Harry - In: The international journal of entrepreneurship and innovation 13 (2012) 3, pp. 211-218

Persistent link: https://www.econbiz.de/10009613864

Producteurs, négociants, cavistes et grandes chaînes : quelles stratégies prix pour répondre à la crise?

Brouard, Joélle - In: Enometrica : review of the Vineyard Data Quantification … 3 (2010), pp. 63-74

Persistent link: https://www.econbiz.de/10009685569

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