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Les sociétés de commerce international comme auxiliaire d'information des petites et moyennes entreprises
Schmit, Jean-Louis - In: Cahiers économiques de Nancy : CEN (1981), pp. 117-142
Persistent link: https://www.econbiz.de/10001036450
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Formalizing the gambling market : what are the interaction strategies between the gambling companies and their clients?
Hetzel, Patrick - In: Advances in services marketing, (pp. 49-64). 1997
Persistent link: https://www.econbiz.de/10001297071
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Strategic marketing types : evidence from the European meat processing industry
Strandskov, Jesper; Hundahl, Lone S.; Laursen, Christina M. - 1999
Persistent link: https://www.econbiz.de/10001366733
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Management associatif : un exemple de marketing social
Mathieu, Christian - In: Revue des études coopératives mutualistes et associatives (1989), pp. 47-64
Persistent link: https://www.econbiz.de/10001072637
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L'univers du luxe
Allérès, Danielle - In: Regards sur l'actualité (1993), pp. 3-26
Persistent link: https://www.econbiz.de/10001142824
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Le prix du livre : analyse microéconomique et marketing des effets du prix unique
Maruani, Laurent; Nagard, Emmanuelle le; Manceau, Delphine - 1995
Persistent link: https://www.econbiz.de/10000910597
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Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.; Rhee, Byong-Duk; Sivakumar, K. - In: Journal of business research : JBR 110 (2020), pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
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The case for showrooming
Nistor, Cristina; Nyer, Prashanth - In: Inventi impact: retailing & consumer services (2019) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10012287679
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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Applying a marketing approach to the internationalization of a technology SME : the case of a French SaaS vendor
El Haddad Chamelian, Rania - In: Services marketing quarterly 37 (2016) 4, pp. 255-271
Persistent link: https://www.econbiz.de/10011628469