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Kremp, Élizabeth; Tessier, Luc - 2006

Persistent link: https://www.econbiz.de/10003393953

Even commodities have customers

Jacques, François M. - In: Harvard business review : HBR 85 (2007) 5, pp. 110-119

Persistent link: https://www.econbiz.de/10003460464

Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands

Truong, Yann; Simmons, Geoff; McColl, Rod; Kitchen, … - In: Journal of strategic marketing 16 (2008) 3, pp. 189-203

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Neuprodukteinführungsstrategien schnelldrehender Konsumgüter : Eine empirische Wirkungsanalyse des Marketing Mix

Halaszovich, Tilo F. - 2011

Neue Produkte erfolgreich in den Markt einzuführen stellt heute mehr denn je eine zwingende Voraussetzung für den nachhaltigen Unternehmenserfolg dar. Dies gilt besonders für Hersteller schnelldrehender Konsumgüter, die neben einem zusehends mächtigeren Handel, mit kurzen...

Persistent link: https://www.econbiz.de/10014425121

Liberating communications : policy-making in France and Britain

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Small firms crafting growth niches in the French wine industry : the role of entrepreneurial marketing

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The case for showrooming

Nistor, Cristina; Nyer, Prashanth - In: Inventi impact: retailing & consumer services (2019) 1, pp. 1-9

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Le marketing du vin : savoir vendre le vin

Rouzet, Emmanuelle; Seguin, Gérard - 2017 - 4e édition

"savoir communiquer" pour améliorer la commercialisation du vin tant en France qu'à l'international. Cette quatrième édition …

Persistent link: https://www.econbiz.de/10011673520

How to avoid dependence in the videogame industry : the case of Ankama

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Challenges and Strategies of French Luxury Goods Marketing in Advanced Emerging Countries : A Case Study of Chinese Luxury Consumers

Saidi, Sandra; Mohiuddin, Muhammad; Su, Zhan; … - 2013

Changing economic epi-centre from the west towards the east is accompanying the luxury goods markets and the emerging Chinese market is becoming impossible to overlook for the luxury goods brands. Potential purchasers buying process of conspicuous and hedonic values enabled Luxury goods differ...

Persistent link: https://www.econbiz.de/10014173682