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Customer lifetime value

Kumar, V. - In: The handbook of marketing research : uses, misuses, and …, (pp. 602-627). 2006

Persistent link: https://www.econbiz.de/10003420687

International marketing research

Kumar, V. - In: The handbook of marketing research : uses, misuses, and …, (pp. 628-645). 2006

Persistent link: https://www.econbiz.de/10003420690

Intelligent marketing : employing new-age technologies

Kumar, V. - 2021

Persistent link: https://www.econbiz.de/10012583692

The role of university research centers in promoting research

Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 453-458

Persistent link: https://www.econbiz.de/10011737446

Managing customers for profit : strategies to increase profits and build loyalty

Kumar, V. - 2008

Persistent link: https://www.econbiz.de/10004898730

Customer lifetime value : the path ot profitability

Kumar, V. - 2008

Persistent link: https://www.econbiz.de/10004951145

Looking through the marketing lens : my journey so far ...

Kumar, V. - In: Review of marketing research 8 (2011), pp. 121-157

Persistent link: https://www.econbiz.de/10009957654

Customer engagement and marketing practice

Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019

Persistent link: https://www.econbiz.de/10013163341

Methodological issues in cross-cultural research : establishing equivalence

Kumar, Vikas - In: Handbook on cross-cultural marketing, (pp. 65-81). 2020

Persistent link: https://www.econbiz.de/10013459434

A contingency framework for the mode of entry decision

Kumar, V.; Subramanian, Velavan - In: Journal of World Business 32 (1997) 1, pp. 53-72

The extant literature on the choice of entry modes into international markets has assumed that the mode of entry is a single stage rational analytic decision by the manager. A contingency framework for the mode of entry decision which accomodates alternative decision strategies is presented. As...

Persistent link: https://www.econbiz.de/10009201684