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Cross-national diffusion research: what do we know and how certain are we?
Kumar, V.; Ganesh, Jaishankar; Echambadi, Raj - 2006
Persistent link: https://www.econbiz.de/10003410840
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Interaction orientation : the new marketing competency
Kumar, V.; Ramani, Girish - In: Does marketing need reform? : fresh perspectives on the …, (pp. 109-118). 2006
Persistent link: https://www.econbiz.de/10003430122
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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Rational conversions
Kumar, Vikas - 2009
Persistent link: https://www.econbiz.de/10003919072
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Can product returns make you money?
Petersen, J. Andrew; Kumar, V. - In: MIT sloan management review 51 (2009/10) 3, pp. 85-89
Persistent link: https://www.econbiz.de/10003971391
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Investigating the effect of new store openings in a dynamic environment
Pancras, Joseph; Sriram, S.; Kumar, V. - In: MSI reports : working paper series (2009) 3, pp. 77-101
Persistent link: https://www.econbiz.de/10003950211
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Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.; Jones, Eli; Venkatesan, Rajkumar; Leone, … - In: Journal of marketing 75 (2011) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
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Interaction orientation : the new measure of marketing capabilities
Kumar, V.; Ramani, Girish - In: MSI reports : working paper series (2007) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10003605767
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Der Wert der Mundpropaganda
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 2, pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
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Holen Sie mehr aus Ihren Kunden heraus : mit diesem mathematischen Modell können Sie die richtigen Ausgaben pro Kunden berechnen, um eine optimale Rendite zu erwirtschaften
Thomas, Jacquelyn S.; Reinartz, Werner J.; Kumar, V. - In: Marketing - wie Sie Kunden gewinnen und halten, (pp. 28-36). 2007
Persistent link: https://www.econbiz.de/10003545053