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Status und Kundenbindung
Zimmermann, Jens - 2013
Persistent link: https://www.econbiz.de/10009754091
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Loyalty discounts
Akgun, Ugur; Chioveanu, Ioana - 2011
Persistent link: https://www.econbiz.de/10009724956
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Kundenbindung in Handels- und Serviceunternehmen : die Wirkung von Kundenbindungsinstrumenten auf Einstellungen und Kaufverhalten
Rudolph, Thomas; Nagengast, Liane - In: Journal für Betriebswirtschaft : management review … 63 (2013) 1, pp. 3-44
Persistent link: https://www.econbiz.de/10009731220
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Kundenbindungsprogramme und Kundenkarten im Einzelhandel : Stationär, Multi-Channel, Multi-Partner
Schneider, Stefan - 2011
Persistent link: https://www.econbiz.de/10009616644
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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Kundenbindungsprogramme : State of the Art und Forschungsperspektiven
Tillmanns, Sebastian; Wissmann, Johannes - In: Marketing : ZFP ; journal of research and management 34 (2012) 3, pp. 227-244
Persistent link: https://www.econbiz.de/10009626274
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Do reward programs build loyalty to restaurants? : the moderating effect of long-term orientation on the timing and types of rewards
Park, Seung-bae; Chung, Namho; Woo, Sang-cheol - In: Managing service quality : MSQ ; an international journal 23 (2013) 3, pp. 225-244
Persistent link: https://www.econbiz.de/10009759414
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The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars - In: The journal of services marketing 27 (2013) 3, pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
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Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik; Wünderlich, Nancy V.; … - In: Journal of retailing 90 (2014) 1, pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743