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Consumer's risk relieving strategy towards branded food outbreak : the case of Maggie noodles in India
Moovendhan, V.; Kumar, Satish; Mayank, Kothari - In: International journal of Indian culture and business … 18 (2019) 4, pp. 405-419
Persistent link: https://www.econbiz.de/10012110537
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Consumers' trust in food quality and willingness to pay more for national parks' brands : preliminary evidence from Italy
Temperini, Valerio; Limbu, Yam; Jayachandran, Chinnappa … - In: Journal of international food & agribusiness marketing … 29 (2017) 2, pp. 120-138
Persistent link: https://www.econbiz.de/10011800076
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The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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Milk buying decision for preadolescents reflects societal value of being tall : a focus-group study of parents in Bangkok
Valeeratana Kalani Sinsawasdi; Chutamas Jayuutdiskul; … - In: Journal of international food & agribusiness marketing 34 (2022) 1, pp. 77-95
Persistent link: https://www.econbiz.de/10012821725
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Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung; Kim, Taemin - In: Journal of marketing communications 30 (2024) 6, pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
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Product safety failure and restoring reputation across markets : Fonterra's management of the 2013 bacterial contamination crisis
Pang, Augustine - In: Journal of marketing channels : ... distribution … 24 (2017) 3/4, pp. 136-152
Persistent link: https://www.econbiz.de/10011800793
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Consumer acceptance of camel milk in emerging economy
Mohan, Geetha; Gupta, Vakul; Raj, Amrit; Kaur, Ramandeep - In: Journal of international food & agribusiness marketing 32 (2020) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10012181010
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Consumers response to food labels in an emerging market : the case of Romania
Festila, Alexandra; Chrysochou, Polymeros; Krystallis, … - In: International journal of consumer studies 38 (2014) 2, pp. 166-174
Persistent link: https://www.econbiz.de/10010258195
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Consumer Response to Food Labels in an Emerging Market : The Case of Romania
Festila, Alexandra - 2015
This study investigates consumer response to food labels in an emerging market. More specifically, it measures the levels of awareness, objective and perceived understanding, perceived usefulness and perceived trustworthiness of the most prominent food labels found in the Romanian market. An...
Persistent link: https://www.econbiz.de/10013024352
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Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market : a serial mediation model
Nagaraj, Samala - In: Journal of retailing and consumer services 59 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012434332