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The effect of culture on perception and cognition : a conceptual framework

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Consumer perception of sex appeal advertising : a high context cultural perspective

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Cultural perspectives on advertising perceptions and brand trustworthiness

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Creativity, attention and the memory for brands : an outdoor advertising field study

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An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

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Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross …-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self …-Empowerment -- Consumer Responses to Different Advertising Styles -- Advertising’s Contribution to Consumer Self-Empowerment. …

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