of resource demand) that are otherwise unaccounted for. Further, the model subsumes previous research on advertising … appeals expands the scope of advertising rhetoric research into the unexplored emotional component of rhetorical works. This …

Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers … products purchased by women. The research has implications for literature on advertising, especially women-related products …. The study provides justification for enormous amounts of money invested in fashion advertising because of their effects on …