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"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--
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acceptance model (TAM). The conceptual model was developed based on additional open-innovation-related constructs to the existing … improved TAM by offering a comprehensive model with cognitive and open innovation factors and provided suggestions for retail …
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1. Testing and Playing -- 2. Paid Experience -- 3. Pop-up Shop -- 4. Community Hub -- 5. Augmented Reality -- 6. Virtual Reality -- 7. Artificial Intelligence -- 8. RFID: Radio Frequency Identification -- 9. Social Networks -- 10. In-Store Apps -- 11. Easy Checkout -- 12. Pickup and Returns --...
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"The next decade is expected to be the golden age of the consumer, with shoppers having more choices and control than ever before. They will be presented with a growing array of products and services, often personalized to their specific needs and wants. Consumers will continue to demand price...
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/ Philipp Spreer, Katrin Kallweit -- Towards a benchmark in the innovation of the retail channel / Milena Viassone -- Radical … and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and … supporters / Michael Lewrick [and 4 others] -- Fashion retail innovation: about context, antecedents, and outcome in …
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